The investment strategy of the Jabula Ekhaya Group aims to achieve both financial and social objectives, thus Jabula Ekhaya Group will employ a multi-pronged investment strategy. The three pillars of the strategy are growth investment, dividend investment and impact investment. We will invest in a variety of industries and sizes of businesses whose revenue is growing faster than the industry as a whole, as these offer good prospects for future growth and higher dividends.
• Growth Investment
JE Group growth investment strategy goal is to select investments that provide a consistent and substantial income stream. This means investing in older, more established blue-chip or large companies that provide a highly predictable earnings stream. We will invest in very high-quality companies with increasing turnover and earnings and a future so promising that we can buy them today and hold them for years.
• Investing for dividends
The investing for dividends strategy will assist us in selecting investments that provide a consistent and substantial income stream.
• Impact Investment
As a company we aspire to effect long-term positive change by . Ours is to improve the social and economic conditions of our members, their families, and communities. We believe that will achieve this by investing in commercial solutions to problems such as hunger, education, shelter, energy. We prioritize the following characteristics in our impact investments as an impact investor:

o We concentrate on investment opportunities that enable social impact.
o We invest in businesses that develop innovative and affordable products or services to address social issues, serve our black people, their communities and places.
o We broaden the reach of investing in order to increase opportunity, drive economic progress, and

JE Group will also invest in value-add services including:
• Black Success
JE Group will also establish a media company that will be Africa's premier resource for business, investing, and wealth creation. Black Success' essential business information and advice will benefit professionals, corporate executives, entrepreneurs, and decision-makers. Black communities look to black professionals, executives, and entrepreneurs to help them achieve economic independence. Through our four content channels: publishing, digital, broadcast, and events, Black Success affirms your aspirations and provides the tools to help you achieve them. Black Success's sole mission is to educate and empower black people to become full participants in wealth creation in the country, continent, and global economy. Our wealth creation is the focal point of Black Success content.
• Innovation Group
JE Group has formed an Innovation Group to assist with this initiative. The Group will serve as an idea laboratory and expert network for the JE Group and its subsidiaries. The Group will be made up of black intellectuals, professionals, and business leaders.
• Buy Africa Build Africa (BABA)
The JE Group is also launching a program to encourage black communities to support black-owned businesses by purchasing goods and services produced and supplied by these companies. Promoting and supporting black-owned businesses has been discussed for decades, and its importance has been well documented as a means to economically strengthen the black community, not only by providing jobs, but also by keeping our purchasing power in our hands. We are convinced that the only way for black businesses to grow is through practice and financial support from their base in order to stay in business in the long run.
• Skills Development and Training Academy
JE Group is also in the process of establishing a training academy for skill development and training. The Academy will concentrate on skills that will be required and relevant in addressing the country's serious challenges. Construction, manufacturing, infrastructure development, property development and management, business management, project management, marketing, and occupational health and safety will be prioritized. The youth of the townships and villages, women, people with disabilities, and the unemployed will be targeted for skill development. The Academy will also run programs to upskill thousands of unemployed graduates, who will be placed in investee companies or given funding to start their own businesses.
• Financial Education Program
JE Group has also established a special financial education program for residents of townships, rural areas, and informal settlements. The program's goal is to promote financial literacy, spending, budgeting, borrowing, saving, and fiscal responsibility. We think that exposing Many people, particularly the young, find these to be appealing. Entrepreneurial skills, strategies, and mindset also provide valuable, transferable knowledge that will aid in the establishment of a solid foundation upon which they can later build for business development and wealth creation. The course It encourages people to save more money, spend less, and borrow for good reasons. It addresses the issue of indebtedness, which is one of the primary causes of extreme poverty.

In addition, JE Group is launching a Purchasing pull Program for its individual and entrepreneurial members. This is part of ensuring support for black-owned businesses, but it also ensures that our members use their purchasing power to obtain discounted goods and services.
• Households
Every month, JE Group will buy basic household supplies in bulk from our investee companies and distribute them to its members at lower prices. These will be kept in various storage facilities that will be set up across the country. This program is expected to provide lower-cost access to household goods and, in particular, food supplies.

o Retail Businesses
This program entails central buying, warehousing, and distribution of fast-moving consumer goods, both perishable and non-perishable. JE Group will purchase in bulk from investor manufacturers, representative suppliers, or distributors. The program is expected to not only stimulate new retail businesses in townships and rural areas, but also to transform rural and township economies.
This program is the ideal solution for small businesses that have previously been denied access to low-cost goods. They will be able to place orders using cutting-edge technology from state-of-the-art warehouses across the country and have their goods delivered to their stores at no cost. This program will also generate new business and job opportunities in the logistics, manufacturing, transportation, supply, and distribution industries. It will allow traders all over the country to play an important role in the wholesale and retail sectors.
o Sharing of Professional Services Program
In addition, the JE Group will launch a Sharing of Professional Services Program to assist small and medium-sized businesses in townships and rural areas. Professional services such as accountants, bookkeepers, financial officers, legal services, marketing executives, and so on will be included.